Urban Fruit
The Challenge
Increase RoS on Urban Fruits’ on-the-go range through a thoughtfully integrated, awareness-driving campaign. This included a brand refresh rolled out all the way from ATL to point of purchase.
The Results
Launching Urban Fruits’ biggest campaign to date, and their 1st billboards’ in Old Street. The campaign reached 5 million customers and secured listings for 2 additional SKUs in Sainsbury’s, directly attributed to the campaign.
My Responsibilities
Strategy
Branding & Design
Conceptual thinking
Tone of Voice
Artworking
Brand Guidelines
Designed at BEAR
Marketing: Amie Norris, Georgia Spriggs
Head of Creative: Chris Dickason
Senior Designer: Joanna McLeod
Designer: Holly Lehman
Freelance Designer: Vics Hemphill