Doughbrik’s
The Challenge
Creative a brand world for Doughbrik’s, a new pizza restaurant based in Hollywood created by influencer and YouTuber David Dobrik and his business partner Ilya Fedorovich. The brand already had a logo, typeface and colours but was in need of a brand world to support to appeal to their audience of Gen Z.
The Results
Inspired by the brand logo and quirky typeface, I created a fun and playful brand world that could be adapted to lots of different brand touchpoints, and evolve orangically as the brand grows.
My Responsibilities
Brand Audit
Branding & Design
Naming Conceptual thinking
Logo, colours and typeface: Pete Tong
Brand world & art direction: Joanna McLeod