Rouse Hill
The Challenge
Create a friendly brand for Rouse Hill Town Centre to reassure the community about the future vision of their local area which was about to undergo some huge local developments, including the introduction
of the Metro in the area.
The Results
Collaborating with illustrator Glenn Thomas enabled us to create relatable glimpses into the future of the community. Objections to the new development were low, and the majority of the people attending the information sessions were positive about the proposed plans.
My Responsibilities
Strategy
Branding & Design
Conceptual thinking
Tone of Voice
Artworking
Brand Guidelines
Designed at Born & Raised, Sydney (now called Enigma)
Creative Director: Jordan Stokes
Design Director: Josh Sobel
Senior Designer: Joanna McLeod
Designer: Kevin Tang
Illustrator: Glenn Thomas