European Games Baku
The Challenge
Design an identity for the Baku Games, which were the first European games held in Azerbaijan. This identity needed to reflect Azerbaijan’s strong heritage and cultural symbols.
The Results
The identity is based around the tree of the Azerbaijan national fruit, the pomegranate. The fauna from this tree provide the accompanying graphics that surround the athletes and inform a set of bespoke drop-caps. This is tied in with a set of brand patterns inspired by another national Azerbaijan symbol, traditional Azerbaijan rugs.
My Responsibilities
Conceptual thinking
Design development
Artworking
Brand Guidelines
Designed at SomeOne in London
Creative Director: Gary Holt
Design Director: Mark Smith
Designers: Joanna McLeod, Andrei Verioti