McDonald’s Burger Buzz
The Challenge
Design an identity for McDonald’s internal employee hub where staff can view how-to videos and learn about McDonald’s products. The identity needed to feel both like an extension of McDonald’s as a brand, and also age appropriate to McDonald’s employees who are, for the majority, Gen Z.
The Results
This identity was inspired by social media stickers found on platforms such as Instagram and Snapchat which allowed the brand to flexible, fun and engaging.
My Responsibilities
Art Direction
Branding & Design
Conceptual thinking
Tone of Voice
Designed at VMLY&R Sydney
Creative Director: Louise McQuat
Design Director: Mark Berry
Senior Designer: Joanna McLeod
Inspired by the McDonald’s brandworld, originally created by Turner Duckworth